Balmain Hair has once again proved that it is the leading brand in the luxury segment by participating at the Millionaire Fair Moscow 2008!

November 30 in the third pavilion Crocus - Expo ended on the fourth Moscow Millionaire Fair Moscow - the largest exhibition of goods and services «luxe» class offered by the global Luxury industry. For four days the Russian luxurious lifestyles rich and famous from around the world to take advantage of the unique opportunity to buy only the best that created today in the world market for luxury.

Balmain Hair launched the Pret-a-Porter, ready to wear Elegance collection at the Millionaire Fair Moscow 2008. Women had the unique opportunity to get an Elegance make-over at the Balmain stand executed by world champion in hair extensions Katya Garus and her team. The Elegance collection consists instant updo’s in 5 different styles. The handy clip-in system inspired many Russian women to have a catwalk hairstyle within seconds.

One of the visitors found the Elegance collection to be the answer for a quick hair change in her private jet. “I will look like a princess when I get out of my plane”, she said. Also for those without private jet’s the Elegance collection was the new gadget to get.
In 2008, the Millionaire Fair Moscow attended by 50,000 people came to appreciate and buy products at 250 exhibition stands of participants. Enthusiastic feedbacks from guests at the first day have guarantee successful sales and filled Crocus halls down from November 27 – 30.